February 6, 2020
Interactive + best practices

You will gain valuable insights in PR principles and how to build a strong reputation and community. You will get a better understanding of the media dynamics and how to create & convey messages to your stakeholders. A practical and hands-on class illustrated with best practices and casesfor inspiration, whilstinteractingbetween all participants. You will leave with new ideas to implement immediately and successfully in your own organization.


The PR-x Masterclasses are powered by three experienced PR Strategists in consumer and B2B industries, covering lifestyle, technology, industrial, cultural & entertainment markets. 


Location: Pillows Grand Hotel Reylof Gent

Timing: February 6, 2020

Language: Dutch

Cost: 600 EUR (=Early bird before Jan 15) – includes lunch, refreshments & hand-outs



9am: welcome with coffee


What is PR and how do I apply it for my business? 

Umbrella session on PR basics and principles for powerful & multichannel PR.


How can I craft a sustainable & authentic corporate and communication strategy?

Taste of strategy, messaging, purpose & internal PR, CEO branding, CSR.


What’s on our horizon? Insights in media landscape & dynamics.

Partnering with the media as channel to reach your audiences.


12.30pm: lunch break/networking


What’s your story? Multi-dimensional messaging & storytelling.

Why and how shall I organize a press event? 

How to engage ambassadors & influencers? Successful outreach to media & community.


4.15pm: coffee break

4.30pm: Q&A

5pm: adjourn

PR-x Expert classes


PR Strategy & Management


Deep dive into CEO branding, purpose PR & CSR, crisis communication, thought leadership, internal communication, partner & customer involvement, international/European approach, with afternoon media training workshop (media interviews & presentations)


PR Digital Skills & Techniques 


Practices on news release writing, newsroom, monitoring, social media, outreach & relations building/pitching, press event organization, trade event PR,…

PR-x Services

Customized Media Training & Workshops
Individual PR Strategy & Planning
Creation & updating newsroom

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