February 6, 2020
Interactive + best practices
PR INSIGHTS & MEDIA DYNAMICS
You will gain valuable insights in PR principles and how to build a strong reputation and community. You will get a better understanding of the media dynamics and how to create & convey messages to your stakeholders. A practical and hands-on class illustrated with best practices and casesfor inspiration, whilstinteractingbetween all participants. You will leave with new ideas to implement immediately and successfully in your own organization.
The PR-x Masterclasses are powered by three experienced PR Strategists in consumer and B2B industries, covering lifestyle, technology, industrial, cultural & entertainment markets.
Location: Pillows Grand Hotel Reylof Gent
Timing: February 6, 2020
Cost: 600 EUR (=Early bird before Jan 15) – includes lunch, refreshments & hand-outs
9am: welcome with coffee
What is PR and how do I apply it for my business?
Umbrella session on PR basics and principles for powerful & multichannel PR.
How can I craft a sustainable & authentic corporate and communication strategy?
Taste of strategy, messaging, purpose & internal PR, CEO branding, CSR.
What’s on our horizon? Insights in media landscape & dynamics.
Partnering with the media as channel to reach your audiences.
12.30pm: lunch break/networking
What’s your story? Multi-dimensional messaging & storytelling.
Why and how shall I organize a press event?
How to engage ambassadors & influencers? Successful outreach to media & community.
4.15pm: coffee break
PR-x Expert classes
PR Strategy & Management
Deep dive into CEO branding, purpose PR & CSR, crisis communication, thought leadership, internal communication, partner & customer involvement, international/European approach, with afternoon media training workshop (media interviews & presentations)
PR Digital Skills & Techniques
Practices on news release writing, newsroom, monitoring, social media, outreach & relations building/pitching, press event organization, trade event PR,…