Services

PR-x MASTERCLASS

February 6, 2020
Interactive + best practices
PR INSIGHTS & MEDIA DYNAMICS

You will gain valuable insights in PR principles and how to build a strong reputation and community. You will get a better understanding of the media dynamics and how to create & convey messages to your stakeholders. A practical and hands-on class illustrated with best practices and casesfor inspiration, whilstinteractingbetween all participants. You will leave with new ideas to implement immediately and successfully in your own organization.

 

The PR-x Masterclasses are powered by three experienced PR Strategists in consumer and B2B industries, covering lifestyle, technology, industrial, cultural & entertainment markets. 

 

Location: Pillows Grand Hotel Reylof Gent

Timing: February 6, 2020

Language: Dutch

Cost: 600 EUR (=Early bird before Jan 15) – includes lunch, refreshments & hand-outs

Programme:

 

9am: welcome with coffee

 

What is PR and how do I apply it for my business? 

Umbrella session on PR basics and principles for powerful & multichannel PR.

 

How can I craft a sustainable & authentic corporate and communication strategy?

Taste of strategy, messaging, purpose & internal PR, CEO branding, CSR.

 

What’s on our horizon? Insights in media landscape & dynamics.

Partnering with the media as channel to reach your audiences.

 

12.30pm: lunch break/networking

 

What’s your story? Multi-dimensional messaging & storytelling.

Why and how shall I organize a press event? 

How to engage ambassadors & influencers? Successful outreach to media & community.

 

4.15pm: coffee break

4.30pm: Q&A

5pm: adjourn

PR-x Expert classes

 

PR Strategy & Management

 

Deep dive into CEO branding, purpose PR & CSR, crisis communication, thought leadership, internal communication, partner & customer involvement, international/European approach, with afternoon media training workshop (media interviews & presentations)

 

PR Digital Skills & Techniques 

 

Practices on news release writing, newsroom, monitoring, social media, outreach & relations building/pitching, press event organization, trade event PR,…

PR-x Services

Customized Media Training & Workshops
Individual PR Strategy & Planning
Creation & updating newsroom
...

Follow us on 

  • LinkedIn Social Icon

© 2019 by PR-x. Proudly created with Wix.com